Category Archives: PR

Planning For And Handling Sudden Blog Notoriety

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If you are relatively new to being a public blogger one of your goals is probably to attract a larger readership. But are you ready for the day one of your posts suddenly goes viral?

It happened to me last week – I wrote an article giving my point of view on a topic about Amanda Palmer. She referenced the link in her subsequent social media communications and suddenly I had 4000 page views in 48 hours! Here’s how I prepared for this (in general – you can’t tell what post may go viral) and what I did to manage the resulting visibility:

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Prepare Yourself for Web Notoriety

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You may or may not have taken to heart the many articles about checking your privacy settings on Facebook and presuming that anything you post on the Web may be seen by anyone. Unless you are being stalked by an ex-lover or rabid fan you may have assumed “This doesn’t effect me, because why would a stranger care about my Facebook page?”

What many people don’t realize is: when you do something that makes people more interested in you, and specifically if you are soliciting money from them, the smart potential donors/customers are going to Google you to research whether you are legitimate. Do you know what they will find?

As I’ve mentioned, I back a lot of Kickstarter projects (over 50 so far). While some of those are presented by people I already know and trust, many more are presented by strangers to me personally, and frequently not even known to a more general audience (i.e., not performers/businesses known in some other location).

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Kickstarter Promo If You Are Not Amanda Palmer

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Kickstarter is my new craic, especially for inovative high tech and music gear. So it really pains me to see Kickstarter projects I’d like to succeed whose owners seem to believe all they need to do is create a project and sufficient random strangers will find it interesting enough to pledge and make their goal.

Since I repeatedly find myself wanting to message these owners and tell them things they need to do if they want any chance of succeeding, instead I’ll write that here and send them the link ;-)

Because many people don’t bother following links, I’m going to summarize my basic suggestions, then give links for further reading at the end… and if this is STILL too much information, contact me about my rates to critique your KS project and/or do some of this PR research/setup for you :-)

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How to Ensure Fans See Your Facebook Page Post

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Now that Facebook admits that it does not put your band/business/etc. page’s posts into the feeds of every person who “liked” your page in order to see them (unless you pay FB to do so), here’s a way to get better visibility for your page posts:

  1. Set up a Twitter account for your band/business/etc. if you haven’t already.
  2. Encourage FB fans to follow your Twitter account as well.
  3. Use FB/Twitter integration to auto-tweet your FB post.

From my observations, the auto-tweet appears in Twitter even when a page’s FB post does not appear in my FB news feed. And if the FB post is longer than 140 characters the auto-tweet includes a link back to the actual FB post, so your fans know to look at your page to see the rest of the post.