Mailing List Management

It happened again this week: an event producer to whom I had given my email address sent out an announcement of their next event. But instead of using a mailing list management tool they copied and pasted all 100-odd mailing list addresses… into the TO: field of their Gmail message rather than BCC:. So I and every other person on their mailing list now have those 100-odd addresses in our email client!

Asided from having to scroll through them to reach the actual message, why is this anything other than mildly annoying?

– If anyone who received the message hits “reply all” (and may do that by default) can all end up in a looping flamewar as others reply all “Stop sending!” “Take me off this list!!” etc.

– All recipients whose inbox resides on their computer (i.e., they don’t only ever access email via a web browser) now have all of our addresses on their hard drive… which means if any of them get a computer virus that looks for email addresses to “harvest” (most viruses do not want to destroy your computer, but to take it over and use your data and internet connection to spam others) we all get even more spam as our addresses are added to lists for sale to spammers.

It’s particularly easy to forget to use BCC when using a Gmail account because the default Compose window now doesn’t give you a BCC field by default – you must click on a small link to open it. The event people use Gmail and did successfully use BCC previously.

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Put Your Band’s Music On YouTube

If you are a music creator you probably use a number of streaming audio sites to make your recordings available to listeners: Bandcamp, Soundcloud, Spotify, etc. But are you using YouTube?

If your answer is “Well, we some amateur videos of live shows” or “No – we can’t afford to shoot a real music video!” then you are missing a great opportunity to get your quality recorded music into people’s ears! One report found that the majority of teenagers look for music primarily on Youtube, and many people I know go their first when looking for a song they don’t have on their mobile device or computer.

So how do you take advantage of this opportunity for little or no cost?

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Experiment: Facebook Sponsored Post Boost

I decided to try an experiment with this past Wednesday’s blog post: on my WBK Facebook page I paid $5 to “boost” the link and see if that gave any benefits, specifically:

  1. Did it increase the number of people viewing my blog post?
  2. Did it increase the number of people who subscribed to my blog or its RSS feed newsletter?
  3. Did it increase the number of fans of my Facebook page?

My baseline averages on various blog statistics are:

  • 17-22 page views on the actual blog site on days I post a new entry (Not counting the  48 hour period when Amanda Palmer and Neil Gaiman retweeted the post about her musician kerfuffle).
  • 3 subscribers to the blog, 8 subscribers to the Mailchimp weekly RSS feed
  • 77 fans of my Facebook page
  • Between 6-15 “reach” (in how many people’s newsfeed it appeared) per Facebook post. Best recent “reach” was a non-blog link posted on April 6 about “Like farming”, which had reach=515, 62 clicks,  and 31 “talking about this”.

36 hours after I posted the Facebook link and enabled $5 worth of “sponsored” posts, here are the results:

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