If you have a non-personal Facebook Page for your band or other business, you may have noticed that many of the items you post get far fewer views than you have fans. This seems particularly true for posts in which I share Facebook events like band shows, Craigslist links, and other links. The posts getting far more relative views are usually plain text and photos that do not include links.
It seems likely that Facebook is hoping that you will pay them to “Boost” the posts that probably include information that will make you money or that you really want fans to see. But if you are a band, artist, or other very small business lacking any type of advertising budget, I’ve tested some methods that seem to get around the throttling of “important” posts: