Creating Easy Secure Unique Passwords

Recent incidents of hackers stealing millions of password files from sites like Linkedin are a reminder to choose both secure AND unique passwords for every site you visit – because even a secure password is no good if one site’s security is lax and it’s the same password you use for EVERY site.

I know – even an average user has a dozen or more web accounts requiring passwords (email, Facebook, Amazon, Google, a blog, bank and credit card sites, etc), so the thought of having to remember a different password for each one is daunting! But a simple memory+pattern trick makes it easy: Continue reading

Prepare Yourself for Web Notoriety

You may or may not have taken to heart the many articles about checking your privacy settings on Facebook and presuming that anything you post on the Web may be seen by anyone. Unless you are being stalked by an ex-lover or rabid fan you may have assumed “This doesn’t effect me, because why would a stranger care about my Facebook page?”

What many people don’t realize is: when you do something that makes people more interested in you, and specifically if you are soliciting money from them, the smart potential donors/customers are going to Google you to research whether you are legitimate. Do you know what they will find?

As I’ve mentioned, I back a lot of Kickstarter projects (over 50 so far). While some of those are presented by people I already know and trust, many more are presented by strangers to me personally, and frequently not even known to a more general audience (i.e., not performers/businesses known in some other location).

Continue reading

How to Ensure Fans See Your Facebook Page Post

Now that Facebook admits that it does not put your band/business/etc. page’s posts into the feeds of every person who “liked” your page in order to see them (unless you pay FB to do so), here’s a way to get better visibility for your page posts:

  1. Set up a Twitter account for your band/business/etc. if you haven’t already.
  2. Encourage FB fans to follow your Twitter account as well.
  3. Use FB/Twitter integration to auto-tweet your FB post.

From my observations, the auto-tweet appears in Twitter even when a page’s FB post does not appear in my FB news feed. And if the FB post is longer than 140 characters the auto-tweet includes a link back to the actual FB post, so your fans know to look at your page to see the rest of the post.