Category Archives: Technology

Prepare Yourself for Web Notoriety

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You may or may not have taken to heart the many articles about checking your privacy settings on Facebook and presuming that anything you post on the Web may be seen by anyone. Unless you are being stalked by an ex-lover or rabid fan you may have assumed “This doesn’t effect me, because why would a stranger care about my Facebook page?”

What many people don’t realize is: when you do something that makes people more interested in you, and specifically if you are soliciting money from them, the smart potential donors/customers are going to Google you to research whether you are legitimate. Do you know what they will find?

As I’ve mentioned, I back a lot of Kickstarter projects (over 50 so far). While some of those are presented by people I already know and trust, many more are presented by strangers to me personally, and frequently not even known to a more general audience (i.e., not performers/businesses known in some other location).

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Accessing Free Money You Already Have

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With the departure of telephone booths from the landscape, the only publicly available spare-change-finding opportunity now is collecting and redeeming deposit bottles and cans (unless you follow my other tip). But you probably also have one or both of these other two auxiliary revenue sources in your own home:

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How to Ensure Fans See Your Facebook Page Post

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Now that Facebook admits that it does not put your band/business/etc. page’s posts into the feeds of every person who “liked” your page in order to see them (unless you pay FB to do so), here’s a way to get better visibility for your page posts:

  1. Set up a Twitter account for your band/business/etc. if you haven’t already.
  2. Encourage FB fans to follow your Twitter account as well.
  3. Use FB/Twitter integration to auto-tweet your FB post.

From my observations, the auto-tweet appears in Twitter even when a page’s FB post does not appear in my FB news feed. And if the FB post is longer than 140 characters the auto-tweet includes a link back to the actual FB post, so your fans know to look at your page to see the rest of the post.

Avoid Car Lock-outs

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I grew up in “Lynn, Lynn, city of sin” – so one of the first things my parents impressed upon me was the necessity of closing the windows and locking the doors on our family car whenever we got out. That worked well until the day my father stopped at a store with my sister and me, and we duly locked the doors … to find that Dad had left the key in the ignition :-(

He grumbled as we walked home (only a half mile, but he’d also need to walk back with my mother’s car key) and thus taught me to always carry a spare car key in my wallet to avoid this problem – because no matter how careful you are, a second’s distraction can lock you out, perhaps much further than half a mile from home.

But as cars have become more high-tech over the years, so have their keys. Chances are that your car key now has a thick plastic head containing a programmed electronic chip that interacts with your ignition switch lock to allow the car to start, like this:

Standard Subaru key

Subaru key with chip-embedded head

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