Life happens – you’re due at a gig, but your car/van dies, your flight gets canceled, or as just happened to my friends’ band, the border agents won’t allow you into Canada!
Last-minute disasters suck for everyone involved, but especially if it’s an out of town gig so you are missing a chance to connect with new fans.
What can you do to salvage some good will from this situation? Look for creative ways to reach out to the audience you are missing, e.g.: