You’ve heard the saying “there’s no such thing as bad publicity”? While not always true, it IS the case that any online mention of a website URL improves its “score” in search engines like Google and Bing.
This means that if you want to alert your web readers to a site that is promoting a scam, fraud, bad science, or other misinformation your very use of that site’s address will improve it’s “score” for searches on related keywords. For example, a site that claims global warming is a myth will appear closer to the top of searches on “global warming”.
So how do you discuss this site without giving it a search engine boost? Continue reading →