Category Archives: Communication

Facebook Tip – Your Listed Email Address

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When people visit your Facebook page, if they click the About link under your icon photo in the header they will be taken to a page that displays various information you have entered about yourself: schools attended, employers, contact information, etc.

When you set up your personal FB page you may have entered an email address to be displayed to friends or a wider audience (depending on your privacy settings), or you may have decided NOT to list any email address.

If you haven’t revisited this choice recently, Facebook has played a little joke on you. They decided to give everyone an email address, yourname@facebook.com… AND they decided to replace whatever other email address you listed as your primary contact information (or no listing at all) with this new Facebook email address!

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Prepare Yourself for Web Notoriety

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You may or may not have taken to heart the many articles about checking your privacy settings on Facebook and presuming that anything you post on the Web may be seen by anyone. Unless you are being stalked by an ex-lover or rabid fan you may have assumed “This doesn’t effect me, because why would a stranger care about my Facebook page?”

What many people don’t realize is: when you do something that makes people more interested in you, and specifically if you are soliciting money from them, the smart potential donors/customers are going to Google you to research whether you are legitimate. Do you know what they will find?

As I’ve mentioned, I back a lot of Kickstarter projects (over 50 so far). While some of those are presented by people I already know and trust, many more are presented by strangers to me personally, and frequently not even known to a more general audience (i.e., not performers/businesses known in some other location).

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Kickstarter Promo If You Are Not Amanda Palmer

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Kickstarter is my new craic, especially for inovative high tech and music gear. So it really pains me to see Kickstarter projects I’d like to succeed whose owners seem to believe all they need to do is create a project and sufficient random strangers will find it interesting enough to pledge and make their goal.

Since I repeatedly find myself wanting to message these owners and tell them things they need to do if they want any chance of succeeding, instead I’ll write that here and send them the link ;-)

Because many people don’t bother following links, I’m going to summarize my basic suggestions, then give links for further reading at the end… and if this is STILL too much information, contact me about my rates to critique your KS project and/or do some of this PR research/setup for you :-)

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How to Ensure Fans See Your Facebook Page Post

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Now that Facebook admits that it does not put your band/business/etc. page’s posts into the feeds of every person who “liked” your page in order to see them (unless you pay FB to do so), here’s a way to get better visibility for your page posts:

  1. Set up a Twitter account for your band/business/etc. if you haven’t already.
  2. Encourage FB fans to follow your Twitter account as well.
  3. Use FB/Twitter integration to auto-tweet your FB post.

From my observations, the auto-tweet appears in Twitter even when a page’s FB post does not appear in my FB news feed. And if the FB post is longer than 140 characters the auto-tweet includes a link back to the actual FB post, so your fans know to look at your page to see the rest of the post.