Category Archives: Communication

Facebook Tip: Creating An Event Owned By Your Corporate Page

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These days when people are promoting a local happening they usually create a Facebook event (and frequently ONLY that for PR – but this is not about the limitations of that as a PR scheme).

So often I feel like banging my head on the monitor when I see how some folks undermine themselves through not understanding the details necessary for a Facebook event to be found and seen by their audience.

I was planning to list a number of tips, but explaining how to do this first one is sufficiently complex that I’ll save the others for a later post!

If your event is a personal social activity (e.g., a birthday party), go ahead and create it as your personal Facebook persona. HOWEVER – if the event is an activity by a “corporate” entity such as your band, your catering service, etc. it is important to create the event as your “Page” persona.

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How to Avoid Reposting Urban Legends

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You’ve seen the emails and Facebook posts from your friends:

  • OMG – this famous actor just died!
  • Please take these actions to protect my Facebook privacy.
  • Watch out for this new computer virus!!!
  • A friend of a friend woke up in the bathtub with his kidney missing!!!!!

Frequently followed by a request to repost/forward to all of your friends.

But before you do that, take this step in order to avoid passing on an Urban Legend:

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Planning For And Handling Sudden Blog Notoriety

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If you are relatively new to being a public blogger one of your goals is probably to attract a larger readership. But are you ready for the day one of your posts suddenly goes viral?

It happened to me last week – I wrote an article giving my point of view on a topic about Amanda Palmer. She referenced the link in her subsequent social media communications and suddenly I had 4000 page views in 48 hours! Here’s how I prepared for this (in general – you can’t tell what post may go viral) and what I did to manage the resulting visibility:

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Clean Up Your Old Web Presence

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While Googling recently to find performance samples for a gig application I came across something unexpected: a hit for the Sonicbids.com profile page of a former band. This surprised me because when I left the band I had turned over all of its digital assets (domain name, website, Sonicbids account, MySpace, Facebook, CD Baby, etc) to the band leader after removing my payment information from any which charged fees – and as far as I knew that person had not renewed any service that was not free.

Given that this transition had occurred a couple of years ago, I was concerned that perhaps I had not successfully removed my payment information from that Sonicbids account – I could see that it had not been updated since my last visit so I knew that the band was not currently using it. Searching my email archive I came up with the old user name and password, and logged in.

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