Kickstarter is my new craic, especially for inovative high tech and music gear. So it really pains me to see Kickstarter projects I’d like to succeed whose owners seem to believe all they need to do is create a project and sufficient random strangers will find it interesting enough to pledge and make their goal.
Since I repeatedly find myself wanting to message these owners and tell them things they need to do if they want any chance of succeeding, instead I’ll write that here and send them the link ;-)
Because many people don’t bother following links, I’m going to summarize my basic suggestions, then give links for further reading at the end… and if this is STILL too much information, contact me about my rates to critique your KS project and/or do some of this PR research/setup for you :-)